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What is a target audience?

Target audience is a specific group of people chosen at which a message, promotion or advertisement is directed. As opposed to sending mass communications to your entire database of members, a target audience is a refined segmentation of your database. 

Target audiences is an alternative to blanket messaging. Blanket communications while useful for general news, if used frequently, can be likened to junk and can cause a member to lose all interest in all communications from the club. On the other hand, by using target audiences you are sending communications targeted directly to the recipients. Thus, those who are receiving the message are those most likely to be interested in the message. For example, a senior citizens promotion does not make sense to send to anyone under 65, so you would create a target audience for members above the age of 65. 

Learn how to create target audiences for your communications by clicking here. 

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